You’re smart, and you see the value that billboard marketing still holds. This is in stark contrast to its traditional marketing brethren like print or radio advertising. People still drive, making them a captive audience to the massive billboard ads they drive past twice a day on the way to and from work. If you are using billboard advertising companies in Arkansas to help your brand visibility, use these tips to create the best ad possible.
Keep It Simple
Think about how long someone actually sees your ad. It’s not as long as the ads they see on their laptop at home. Because of this, you need to make the slogans and offers on the billboard as short as possible while still getting the message across. Honestly, it’s a good idea to keep your message simple regardless of what your marketing strategy is.
Don’t Include a Call to Action
A billboard is a place to get a message across, not to ask someone to visit your website or call your office. Because of the time constraints of a billboard, this kind of message is too long and confusing to be effective. Just deliver what you want to say when you hire billboard advertising companies in Arkansas.
Don’t Avoid Images
The phrase “a picture says 1,000 words” could not be more apt when you are talking about billboards. If you are going to try to make a clever comparison or metaphor, strive to use images to do so instead of words. It has been proven effective.
If you have a business, especially if it’s local, a billboard can be a great tool for your brand recognition. Contact Lindmark Outdoor Media today to see how it can help you.
Like our Facebook page!
