Trade shows are about showing off your brand, highlighting your products or services and creating memorable experiences for attendees. The ultimate objective is to connect with potential customers, and the best way to do that is to draw them in with an eye-catching, professional and compelling exhibit.
An extension of your brand, your exhibit should create a visual experience that will remain in the minds of attendees long after the show ends. From the colors and materials you choose to the trade show display stands Las Vegas you select, every design decision you make should be part of a cohesive, eye-catching look. If you strategically plan your design this way, your booth will become part of your sales pitch and draw in people before you even say hello.
Using Space Creatively
One of the best ways to stand out from the crowd is to use your space creatively. Most trade shows offer a set amount of space, and most companies outline with simple pipe and drape surrounding a table and some printed materials. In a room filled with hundreds of booths, that won’t grab anyone’s attention.
Think about more creative ways to use your space, like backlighting trade show display stands Las Vegas or creating smaller spaces within your area for a more intimate feel. Consider creating a space with a bit of privacy to host meetings or designing a two-floor exhibit that really draws in attendees. Creative lighting, suspending elements overhead and adding interactive touches can make the difference between an exhibit that is forgotten and one that is remembered. Ultimately, your booth should be a three-dimensional reflection of your company.
No matter your industry, the right kind of trade show booth design can convey a professional, polished message about your brand. To learn more about how Structure Exhibits does just that, visit StructureExhibits.com.
