If you want to get known by a broader audience within your industry, trade shows are still an effective way of making that happen. These are educational and information-filled events where people interested in your line of business come to learn more about the range of products and services that you have to offer. When you invest the time and money to be an exhibitor at such an event, you want to make sure that you make every moment count. Here are three components of highly effective trade show exhibits and displays in Las Vegas that will get you the attention you seek.
Graphics Matter
You want to focus on bold graphic images that are simple and tell your story quickly. This is how people will be drawn to your display and be motivated to move in for a closer look. This is not a time to produce overly creative graphics that leave people wondering what they mean. While they might look good, they will not accomplish the purpose you have in mind.
Focus on the Headline
This is when you want to start thinking like a newspaper reporter. The most effective headline is the one that is simple and gets right to the point. You want something that quickly grabs the attention of those in attendance. Focus on the message you want to convey, keep it simple, and make it stand out. This is the hallmark of effective trade show exhibits displays in Las Vegas.
Don’t Forget Your Company Name
You do not want to spend so much time focusing on your display that you forget to highlight your company name. You want people to remember who you are. This is how will get calls days or even weeks after the show has ended.
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